Influential Conduct is a new studio making a small family of tools for architects and small practices — drafting, modeling, documentation, and the sharp edges in between. We are not here yet. We are here soon. This page is a marker on the site where the work will live.
Small firms deserve software that respects their intelligence, their time, and their money.
Build the model. The drawings come with it. The spatial core — what a small firm actually needs from a BIM tool, nothing it doesn't.
Generative floor plates, pressure-tested in minutes. Volume studies and program fit — for the napkin-sketch phase, before the model gets serious.
For the parts of the project that touch the ground. Site, grading, planting, paving — the AEC work that lives outside the building footprint.
Federate the trades. Catch the clash before the field does. Lightweight model coordination — for firms that don't need a $20k seat to find a duct in a beam.
Red-line what matters. Nothing else. Run a punch list, leave a comment a contractor can actually find — PDF review without the bloat.
Every open question on the project, in one place that closes. RFIs, ASIs, design questions, punch items — threaded, dated, assignable, with a paper trail and an end state.
A spec editor that respects the page. CSI MasterFormat sections, linked to the model, version-controlled like code — without pretending it's a Word document.
Everything the drawings don't say. Proposals, decks, briefs — the project narrative, linked to the model that sourced it.
Walk a client through the building. Just-good-enough real-time render — Mac-first, M1-floor, no gaming rig required. A lighter alternative to traditional render tools, honest about what it is.
We're BIM and IT professionals who spent long enough inside small firms to know which corners of the stack actually hurt — and which ones just look bad on a slide.
So we're building professional workstation tools for the people who sit on both sides of that wall. Modern, cross-platform, engineered to scale down as gracefully as they scale up. A $1,200 laptop runs the software. A $5,000 workstation just runs it faster.
We trimmed the fat. What's left does the work.
The model manager and the sysadmin are often the same person. We design for that person, not around them.
Native file handling, real threading, proper OS integration, the performance ceiling that professional work requires.
macOS, Windows, Linux. One binary story. The days of being told “you need a Dell for this” are over.
We recommend a Mac — even an M1 has a real GPU, so the floor is at least decent (yes, render apps included). Runs well on a 4-year-old laptop, faster on the tower — no $5,000 “minimum spec” gate.
Contemporary graphics, real type rendering, standards-based file formats. Nothing here is held together with a 2012 plugin.
We cut features that existed only to fill a marketing bullet. What ships is what you use. What you use is what ships.
Priced for the firms we're building for, not the enterprise ceiling. If it hurts a small firm to buy, we priced it wrong.
Generous free access for students, hobbyists, and non-commercial use. The details get sorted before launch — the spirit doesn't change.
Files you buy stay readable. We commit to long-term backward compatibility — your old work doesn't expire because we shipped a new version.
Local-first by default. We don't run background agents on your machine. If we ever add anything optional, it's off by default and disclosed in plain English.
No newsletter, no marketing — just a note when the first module is ready for eyes. Tell us which one you want to hear about, and we'll write back accordingly.
A studio of tools for the practice of architecture. Modular by default. Made in Salt Lake City — for firms of 2–50, not the enterprise.